What is a Cover Letter?

In Lesson 6 of the Keyba Careers’ Employer Engagement Program, we give you a step by step breakdown of the recruitment process,so you gain a better understanding of how it works and what you need to do to stand out from the crowd and be noticed.

We also provide you with the ‘Must Do’s’ list when applying for a job role and recommend you put together a covering letter with your resume when applying for a job.

You may ask – ‘What is a Cover Letter and what does it look like?’
A cover letter is a 1-page letter introducing yourself to the person or organisation who is offering the job for which you’re applying.

It’s All About the Cover Letter

Don’t underestimate the importance of the cover letter – it’s equally as important as your resume. When applying for a job, you should always include a cover letter with your application.
If you want to stand out from the crowd, this can be your point of difference, particularly if there are many candidates applying for the same job. The covering letter is your opportunity to show that you have a strong interest in the role, highlighting your relevant skills and experience and why you are applying for the role. Your cover letter can help you demonstrate to the employer that you have the skills necessary for the job. More importantly, you want the employer to take the next step and read your resume.

Make sure your cover letter is tailored to the job you are applying for. If the company name is mentioned, go to the effort to include the name of the business and the contact person’s full name. Include the name of the position you are applying for. This shows the employer you are interested and keen to get the job, and that you have paid attention to detail. Using the same generic cover letter every time you apply for a job is obvious and will not set you apart from other applicants. Do your research on the company and find out what they do, so that you can tailor your cover letter and highlight your skills that are relevant to the position.

Include five reasons why you believe you would be the best candidate for the job. Remember, you need to stand out from others applying for the same job. You want to demonstrate that you have read the application thoroughly. If the job ad asks for something specific for the role, make sure you answer this and respond to the requirements of the job. You want to create an interest for the potential employer to read your resume. Highlight your experience, skill sets and what you’re passionate about.

A good cover letter should include:

  • An opening paragraph that briefly introduces who you are
  • The main body highlighting your skills and experience relevant to the job you are applying for including five reasons why you believe you would be the best candidate for the job
  • The closing paragraph requesting a time to arrange an interview
  • Must be structured and concise

To help you out, download a Sample Cover Letter template here and good luck!

To really accelerate your chances of getting the interview and getting the job, register now for the Employer Engagement Program – the first lesson is FREE!